The Oprah Conversation

We were tasked with building and developing the concept, rollout, run of show, guest-list, tone, and name of Oprah Winfrey's new interview show 'The Oprah Conversation'. To announce the return of an iconic Oprah interview show, we wanted to take Oprah into the future. A classic, elegant, yet modern look that distills the emotional and storytelling power of Oprah and the endless possibilities of an empty chair.

Side note: This was the first time Apple had ever used original 16MM film in any of their marketing or shows before. A huge personal win for me as a filmmaker. But nerve racking as I was the one who had to hand carry the negatives through JFK airport back to LA.